My aim is to improve eye care health and wellness by increasing awareness and drive value by sourcing and applying the best materials while leveraging leading edge technology through an improved manufacturing and distribution process. The resultant effect of an independent label allows for innovative exciting products built with premium quality at fair prices.  A technical crossover frame paired with the best optics for a life less than ordinary. This is my project for the discerning individual seeking the ultimate optical experience in prescription eyewear.  

The Premise

I had a burning need to scratch an itch. The itch was to develop a purpose driven tool that married a performance RX lens into a technical frame that could endure in any setting without giving up the aesthetics of a lifestyle design. Orson is my scratch to the itch.

In contrast to most eyewear brands that focus on elite athletes or folks with exceptional talents, the Orson concept is rooted in the inspiration to celebrate all of life's pursuits and the people that work, play, create and provide.  My endeavor is to partner with friends that align with this ethos and furnish them with the finest optical instrument to express themselves and perform at their optimal best enriching those around them in a uniquely profound and positive way.  See a better world.

Embedded in the logo is my interpretation of the symbol of balance. It’s a prod to live mindfully and avoid extremes. It’s this philosophy that drives my design and purpose of Orson Eyewear.

The Problem

I needed an alternative to the discomfort and inconvenience of contact lens and much of what is available just doesn’t cut it for a myriad of reasons. The aesthetics of a lifestyle frame purposefully built for the active individual did not exist. Lifestyle eyewear frames and lens are fragile and heavy. Performance frames are unsightly.

Pricing for advanced lens materials, surfacing technology and coatings are incredibly expensive because of the hidden monopoly.  Lasik surgery seemed sketchy and all are costly options with no real solutions.  

I was tired of having to compromise. I wanted the ideal blend of the best performance RX lens and a technical frame that allows for a distinguished lifestyle look.  For years, I’ve tried many different frames and lenses and couldn’t find the perfect versatile pair of RX sunglasses/glasses for all my pursuits.

The expenses of sunglasses for outdoor activities, contact solutions and my Rx glasses were piling up. I needed a versatile pair purposefully built with the finest optics that could be worn anywhere and be distinctly appropriate everywhere.

The Proof

My ambition is to marry the absolute best optical experience into a lifestyle aesthetic frame without giving up the performance features of a sport style frame. It has to be uncompromising in function, fashion and most importantly, purposeful. The initial entrant, the Lanai, is my contemporary take on a distinctive throwback to the timeless look of the horned rimmed frame.  It is the first of a growing collection of modern crossover performance/lifestyle eyewear that is made to be worn anywhere and everywhere.

As evolving technologies and materials grow, I am excited to present consumers with information that will empower and allow for better choices. What means most to me, however, is that my hope of improving the quality of life by any small measure will reverberate and make a positive lasting difference within our communities.

Sincerely,

Jake Co